Recently published a study on perceptions and attitudes about street vending in Madrid.
The study was presented by SigmaDos on January 22 at the headquarters of the Madrid Business Confederation (CEIM), which was attended by a large group of businessmen, representatives of ANDEMA (Brand Defense Association) and a representative of the current team. of government of the Madrid City Council.
The investigation has been carried out taking into consideration pedestrians (both residents and tourists) over 18 years of age and the merchants themselves.
As a general conclusion, the study establishes that el Top blanket produces:
- a reduction in demand in the sector in question, and therefore generating a drop in company income.
- a reduction in sales that translates into job loss
- a reduction in tax collection.
From the point of view of the population in general, the data about the extension of Top blanket They are devastating: a ¼ part of Madrid residents have at some point bought in the Top blanket, and of the percentage that has not done so yet, there is 7,8% that do not rule out doing so in the future.
The most popular products are bags, followed by clothing in general and music. The average expense per purchase amounts to €24,72.
To the question of why you buy or have you bought in the Top blanket? The majority response of Madrid residents is el price, a fact that is also surprising, since many legal businesses offer products similar to those sold in the market. Top blanket (but without a brand) with prices very similar or even lower than those of illegal sales.
On the other hand, it is significant that the purchase in the Top blanket is the own of an impulse, since 90,5% of Madrid residents who have bought in the Top blanket, they have done it spontaneously and without planning.
6 out of 10 Madrid residents believe that illegal street vending is a social problem very or quite important and 7 out of 10 believe that illegal street vending is harmful to the social economy.
Also 6 out of 10 Madrid residents believe that the City Council is responsible for managing and solving the problem. And 5 out of 10 believe that it affects the order and security of the city.
About the merchants, the concern about the phenomenon of Top blanket, the majority opinion of this sector being that irregular street vending directly affects your business since it involves direct competition, in addition to other problems derived from insecurity and the occupation of public roads.
According to the EU, undeclared trade represents an economic cost for Europe as a whole of 31.412 million euros in terms of lost sales and 396.629 jobs. In Spain, the cost translates into a reduction in sales of 4.630 million euros and the loss of 53.203 jobs.
The data undoubtedly deserve deep reflection by all economic, social and political operators.
How to address the phenomenon of illegal sales, it cannot be only police (which undoubtedly must be maintained), but we have a path ahead of us that passes, without a doubt, through the awareness and education of all Madrid residents.
Author: Ruiz Transit
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