In Qatar, as in other countries where Sharia law prevails, the prohibition of alcohol applies to citizens and tourists, and therefore it is not possible to sell alcoholic beverages unless you have a special permit.
It is possible to consume alcoholic beverages in specific establishments, in hotels and restaurants that have obtained a license or, if the purchase is for personal consumption, only under certain conditions that affect even the mode of transport of the product or the quantity that can be purchased.
To respect the country's customs, obviously, it is also not possible to drink alcohol in the street or to be found in a state of intoxication.
Qatar 2022 FIFA World Cup
As a curious anecdote, in an environment like the 2022 FIFA World Cup in Qatar, the first World Cup organized in the Middle East and which was expected to break with certain stereotypes, prejudices, and clichés, the sale of alcohol also had its moment in the media spotlight. According to international press reports, this was the subject of last-minute negotiations between FIFA and Qatari authorities, who initially agreed to the sale of beer in restricted areas, only to reverse this decision just days before the tournament's opening.
Change in trademark practice in Qatar in February 2026
Well, the country announced at the beginning of 2026 a significant change in its trademark practices that directly affects the alcoholic beverage sector. Until now, the aforementioned legal restrictions on the sale and consumption of alcohol effectively prevented the registration of trademarks for these types of products.
Adoption of the 13th edition of the Nice Classification
The adoption of the 13th edition of the Nice Classification marks a turning point, by allowing for the first time access to registration in all classes of products and services, from 1 to 45, thus including products in classes 32 and 33 which include alcoholic beverages.
- Class 32: beers
- Class 33: Wines, spirits and alcoholic beverages
Opportunity for Spanish and European companies
For Spanish and European companies, it represents an opportunity to anticipate the protection of their brands, regardless of other legal, regulatory and social considerations that will determine what can be eaten and drunk in Qatar and that will have to continue to be complied with.
Alignment with other Gulf Cooperation Council countries
This decision also aligns Qatar's position with that of other Gulf Cooperation Council countries, eliminating administrative barriers, opening a strategic window of opportunity for global brands, and avoiding the need to twist strategies to obtain some protection.
Special impact on the Spanish wine and beer sector
Given that our country has one of the largest vineyard areas, is one of the world's largest wine producers, and the brewing industry is a key pillar of our agri-food economy, with some of our brands present in international markets, this news is sure to generate interest. And not only to proactively protect trademark rights but also to establish safeguards against third-party applications.
Cristina Arroyo, Director of the Area of Partner Brands Abroad by ELZABURU
