Team
ELZABURU
Guiomar González
As a specialist in marketing and corporate communication, Guiomar has more than ten years of experience in the design and development of positioning strategies, brand narrative and communication in international companies and complex corporate environments.
Throughout his career he has developed projects in very diverse sectors —including biotechnology, technology, infrastructure and tourism— working for large multinational companies and IBEX 35 companies, which has allowed him to acquire a cross-cutting vision of marketing as a strategic business tool.
From his current position as Head of Marketing and Communication at ELZABURU, he directs the firm's positioning and communication strategy, brand management and digital strategy, as well as internal communication initiatives and customer experience.
Training
- Graduated in Marketing from Rey Juan Carlos University.
- Master's degree in Digital Marketing and Social Media at EEME Business School and Isabel I University.
- Course on pricing techniques at ESIC.
- Web Analytics Course at EOI.
- Graphic Design Course at CEI.
Associations of which he is a member
ACIJUR
Languages
Spanish, English
Guiomar González
- Communication and Marketing Manager
- ggo@elzaburu.es
Languages
Spanish, English
Seniority in the firm
2024
Years of Experience
- More than ten years of experience in international and IBEX35 companies developing professional challenges in various sectors such as biotechnology, technology, infrastructure or tourism.
- Specialized in corporate identity, employer branding and internal communication, digital strategy and commercial management.
Training
- Graduated in Marketing (Rey Juan Carlos University).
- Master in Digital Marketing and Social Networks (EEME Business School and Isabel I University).
- Course on pricing techniques (ESIC).
- Web Analytics Course (EOI).
- Expert course in Commercial Management and Marketing (IMF Business School).
