The Association for the Defense of Trademarks (ANDEMA) held the awards ceremony for the 4th ANDEMA Javier Navarro Journalism Awardsin Madrid, an award that recognizes the best journalistic works dedicated to trademark protection, the fight against counterfeiting, and the defense of industrial property.
The event took place at the Banco Sabadell Auditorium, and this year’s edition saw a record number of entries, with 54 submissions from national and regional media outlets in print, digital, radio, and television formats. In addition, the competition has added two new categories, thereby expanding recognition to include different formats and distribution channels.
The Award-Winning Works
The jury has recognized the following entries in each of the contest's categories:
First Prizes
- "Legal Media and Supplements" category:
Alejandro Galisteo Domingo for “A Network of Informants and Lawyers: How CrossFit Goes After Gyms That Use Its Brand Without Permission, ” published in El Confidencial. - "Economic and General-Interest Media" Category:
David López Frías for “The Path of Counterfeits: From a Hideout in Bangladesh to Your Town’s Boardwalk, ” published in El Periódico. - "Audiovisual Media" Category:
Beatriz Ramos Puente for “The Sale of Counterfeit Products on the Internet, ” broadcast on Onda Cero. - “Regional Media” Category:
Fernando Morales Rodríguez and Álex Sánchez for “Sports Fraud: A Multi-Million-Dollar Business with No Fixed Home, ” published in Vocento.
Finalists
- "Legal Media and Supplements" category:
Patricia Esteban López for “TikTok, ‘brainrot,’ and Trademarks: The Legal Odyssey of a Successful Phenomenon with No Recognized Creator, ” published in Cinco Días. - "Economic and General-Interest Media" Category:
Carlos Segovia Fernández for “The Invasion: China Now Has More Registered Trademarks Than Spain in the European Union for the First Time and Files More Applications Than Germany, ” published in El Mundo. - "Audiovisual Media" Category:
Production team for "El perfume, " broadcast on laSexta. - "Regional Media" category:
Francisco Iván Gómez for “More than 132,031 products seized and more than 200 people investigated and arrested, ” published in Grupo Joly.
We extend our congratulations to all the winners and finalists of this year’s competition. Elzaburu is also pleased to note that two of the projects recognized in the competition involved professionals from our firm, who contributed their legal analysis to provide context for some of the issues addressed in the reports.
In the award-winning article“A Network of Informants and Lawyers: How CrossFit Pursues Gyms That Use Its Trademark Without Permission,” Carlos Morán, a partner in the Legal Department at Elzaburu, analyzed the increase in cases of misuse of the CrossFit trademark and explained the legal strategies used to protect a registered trademark against such unauthorized use.
Likewise, the finalist article “TikTok, ‘brainrot,’ and Trademarks: the legal odyssey of a successful phenomenon with no recognized author,” incorporated the perspective of Enrique Jacobo, a junior associate in the firm’s Trademark practice, who shed light on some of the legal issues that arose around the Brainrot phenomenon, such as identifying the author of a creation, ownership of rights, and potential conflicts arising from the use of third-party elements.
Elzaburu and Its Commitment to Raising Awareness About Industrial Property
At Elzaburu, we continue to collaborate with media outlets and industry organizations to promote the dissemination and specialized analysis of issues related to industrial and intellectual property, thereby contributing to a better understanding of the strategic value of intangible assets for companies, creators, and institutions. These types of initiatives also help raise awareness of the importance of these rights in areas such as innovation, the digital economy, and the fight against counterfeiting.