We provide advice on image rights, honor, privacy, and reputation, and assist with their management, utilization, and defense against unauthorized use.


“Elzaburu offers personalized and comprehensive advice, a problem-solving approach, and prompt service in all matters.”
Image rights can be exploited, authorized, or transferred as part of a commercial, institutional, or creative strategy; however, they must also be protected when unauthorized use, publication, a campaign, or content affects the reputation, privacy, or public perception of a person, brand, or company.
At ELZABURU, we provide advice on the management and exploitation of image rights, drafting and reviewing authorizations, assignment agreements, licenses, and terms of use. At the same time, we act to defend a person’s image, honor, and reputation.
corporate response by companies and institutions to content disseminated in the media, on social media, in advertising campaigns, or in other online and offline settings.
We take legal action, such as issuing formal requests, demanding corrections, removing content, engaging in negotiations, or filing lawsuits, if necessary.
Our approach combines legal analysis and strategic judgment to assess when it is appropriate to take action, which course of action is most effective, and how to protect one’s identity and reputation without unnecessarily escalating the conflict.

We provide consulting services on the management, authorization, and use of image rights in campaigns, content, audiovisual productions, events, sponsorships, social media, and commercial initiatives.
We draft and review contracts for the transfer, licensing, or authorization of image rights, defining permitted uses, duration, media, territories, compensation, and limits on exploitation.
We analyze content that may affect the honor, personal privacy, professional reputation, or public perception of individuals, companies, and institutions.
We provide guidance regarding news stories, reviews, comments, social media posts, criticism, accusations, or other content that could harm the public perception of a person or brand.
We assess whether it is advisable to take legal action and determine the most appropriate course of action: negotiation, formal notice, removal of content, correction, filing a claim, or legal action.
We provide consulting services for all types of cultural projects, supporting every stage of their development, production, and distribution.
We protect your brand through continuous monitoring—both online and offline—which allows us to identify risks and take action against potential infringements.
We draft and negotiate IP and technology agreements tailored to the asset, the transaction, and your business objectives.
We protect, manage, exploit, and defend copyrights and related rights in works, content, software, and creative works.
