Dispute prevention and resolution

Unfair competition and illegal advertising

We prevent and defend against disputes involving unfair competition and unlawful advertising, taking action through out-of-court settlements, before Autocontrol, and in court when necessary.

“Year after year, the market recognizes Elzaburu for its deep technical expertise and unparalleled litigation capabilities.”

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A Comprehensive Perspective on Unfair Competition and Advertising

We protect your market position and the value of your communication

Unfair practices and unlawful advertising can directly affect a company’s reputation, competitive position, and the value of its intangible assets. When a dispute arises, it is essential to assess the market, the message, the channel, the rights involved, and the commercial impact of the action.

Since 1865, we have provided advice on industrial and intellectual property, assisting with the protection and defense of trademarks, designs, copyrights, trade secrets, and other assets that are often at the heart of these types of disputes.

Our approach combines prevention and defense: we review campaigns, advertising materials, and new digital formats to anticipate risks; we seek negotiated solutions whenever possible; and we take action before Autocontrol or in court when our defense requires it.

As an agency, law firm, and consulting firm, we approach every matter from every angle, combining legal strategy, expertise in intangible assets, and business acumen.

Services Related to Unfair Competition and Advertising Disputes

Specialized advice and legal representation regarding unfair business practices and illegal advertising

Analysis and Prevention of Acts of Unfair Competition

We take a dim view of conduct that causes confusion, imitation, exploitation of another’s reputation, comparison, or practices that may distort competition in the market.

Compliance with Advertising Regulations

We provide advice on the legal review of campaigns, claims, promotions, commercial communications, and advertising materials prior to their launch.

Complaints Filed with Autocontrol

We prepare and present claims before Autocontrol's Advertising Review Board in disputes involving unlawful advertising or controversial commercial communications.

Legal Actions Against Unfair Conduct

We represent clients in court proceedings involving unfair competition, unlawful advertising, unfair exploitation, imitation, confusion, or reputational damage.

Civil and Criminal Defense of Trade Secrets

We take action when unethical conduct involves confidential information, know-how, business methods, data, processes, or the theft of trade secrets.