Industrial Property

Trademarks and trade names

We connect brands and trade names with a comprehensive strategy to protect their identity, defend their reputation in the market, and preserve their value over time.

“The multidisciplinary team handles both litigation and the registration and processing of trademarks for all types of clients, from startups and small and medium-sized businesses to large multinational corporations.”

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Comprehensive View of the Brand

We protect what makes you unique: your brand, your identity

A brand is identity, reputation, and a lever for competing, growing, and standing out. Since 1865, we have been there from the very beginning, supporting the creation and evolution of brands that have endured to this day. That accumulated knowledge allows us to connect each brand with the strategy it needs at every stage of its life cycle.

We have specialized teams in registration, maintenance, monitoring, and defense, which operate under a common strategy and a single point of contact to coordinate decisions across any jurisdiction. Creating value through the internationalization of portfolios and the development of global strategies is our focus.

In addition to this hyper-specialization, we offer operational capabilities and proprietary technology. Through our ELZACLOUD platform, you can view records, issue maintenance instructions, review schedules and due dates, generate reports, review notices of similar cases, access documents and invoices, and track your assets in real time.

Our expertise extends beyond registration: we support the brand throughout its entire lifecycle, from surveillance and monitoring to licensing, co-branding agreements, domain names, anti-piracy, unfair competition, and defense in trademark litigation.

Trademark and Trade Name Services

We connect each brand with the strategy it needs at every stage of its life cycle

Feasibility Study

We analyze the availability and registrability of your trademark to anticipate risks before launch or business expansion.

Global Portfolio Strategy

We design protection and maintenance strategies to organize your brand portfolio based on markets, risks, and business objectives.

Trademark Registration and National and International Maintenance

We register and maintain trademarks and trade names with national authorities in countries around the world and with organizations such as EUIPO and WIPO, coordinating all proceedings through a single point of contact.

Trademark Watching and Monitoring

We monitor trademark applications and registrations, domain names, company names, and digital environments to detect similarities, threats, and unauthorized uses of your brand.

Trademark Protection

We handle oppositions, appeals, negotiations, and litigation to defend your trademarks against disputes, infringements, or attacks by third parties.

Key Figures

Proven ability and expertise in managing large brand portfolios

We combine trademark specialists, proprietary management tools, and international monitoring capabilities to protect, monitor, and coordinate large trademark portfolios with control, traceability, and a global perspective.

⁺60k

Brands Collaborate
with Us

14

European Trademark Agents

3

WIPO Arbitrators

Team specializing in trademarks and trade names

Our Experts

José Ignacio San Martín

Associate Member

Lucía Palomino

Attorneys and Technicians

Attorneys and Technicians

Attorneys and technical experts

José Ignacio San Martín

Associate Member

Lucía Palomino

Attorneys and Technicians

Attorneys and Technicians

Attorneys and technical experts

Other services related to trademarks and trade names

View all services

Trademark Watching and Monitoring

We protect your brand through continuous monitoring—both online and offline—which allows us to identify risks and take action against potential infringements.

Trademark litigation

We defend trademarks and distinctive signs in pre-litigation and judicial disputes, whether through negotiation or by representing clients in court.

Anti-Piracy

We combat counterfeiting online and offline through surveillance, customs enforcement, police actions, and criminal proceedings.

Domain names

We register, monitor, and reclaim domain names to protect your brand's digital identity.

Trademark Watching and Monitoring

We protect your brand through continuous monitoring—both online and offline—which allows us to identify risks and take action against potential infringements.