The real question is: Why are we so obsessed with transformation—especially digital transformation—right now, and why do all these innovation forums constantly encourage us to seek disruption? It’s repetitive and unrealistic.
Companies—well, the people who work for them—try to adapt to change, with varying degrees of enthusiasm; but sometimes it seems to us that if we don’t keep up with industry trends or new technologies, the same thing happens as in the fashion world: you become obsolete.
In writing this article, my intention has never been to provoke deep reflection or to ascribe any significance beyond what each reader might derive from it, but rather to offer a useful and practical perspective on this rich landscape of conflicting opinions.
From my humble perspective, what is happening now is a reevaluation of concepts in nearly every aspect of business, aided by more sophisticated methodologies and technological tools.
There are schools of thought that argue that extreme situations bring about major transformations in people, and they are surely right; but my hypothesis is based on the idea that this is true only if those people are internally predisposed to change. The same is true in companies—not just now, but it has always been that way.
It is common sense, grounded in honesty and reality, that should guide both private and public organizations in achieving their goals and ensuring their sustainability to guarantee their continued existence.
That said, I’d like to share some business tips that are “far from original” but nonetheless important and necessary—as a sort of refresher—so that professionals, amid the complexity we’re currently facing, can envision a new professional project with a certain degree of innovation or—why not?—disruption in their own environment:
- Back to thebasics. Review the standard management metrics.
- Pursuit of efficiency in production areas.
- Making decisions based on reliable, data-driven information and the right tools.
- Review of Essential Processes.
- Automation and robotization of areas to reduce risks and costs.
- Enhancing the omnichannel experience.
- Retaining and Managing Hybrid Talent.
- Combining Purpose and Profit Through Innovation.
- Create ecosystem networks that join forces toward a common goal, responding to new shifts in business paradigms.
- Create industrial technology platforms that foster collaboration between large and small companies to enable the scaling of new business models.
- Direct consumption, investment, and savings toward responsible products and services.
- Customers are regaining control; they are the primary drivers of change and expect greater involvement from their partners in their business.
- Clients will demand comprehensive professional service packages that address their business needs at all times. This will involve:
“THINK OUT OF THE BOX”
- The transformative role of professionals in service companies will be more significant than that of technology.
- Legitimacy and social awareness by providing solutions to societal problems that go beyond the company’s core business. These are the “Socially Responsible Projects” (PSR), which generate value and have a positive social impact in:
- Science.
- Culture.
- Technology.
- Life Sciences and Health.
- Social Sciences.
- Good Corporate Governance.
- Projects that reflect values such as ethics, responsibility, and exemplary conduct.
- Circular economy proposals that include products and services aligned with sustainable development goals and that have a real impact on the environment.
I would like to conclude by highlighting the importance of protecting and managing those innovations and intangible assets that help countries achieve greater well-being and progress for their societies and, consequently, for their citizens.
Good luck and keep up the good work on this exciting journey.
Author: Pilar Soriano