Madrid, June 12, 2024.— Guiomar González Gutiérrez has joined ELZABURU as the new head of marketing and communications with the goal of enhancing the firm’s corporate reputation, strengthening its digital strategy, and promoting the firm’s business growth.
Guiomar holds a bachelor's degree in marketing from Rey Juan Carlos University and a master's degree in digital marketing and social media from the European School of Marketing and Business. She has earned specialized certifications in pricing techniques (ESIC), web analytics (EOI), and sales and marketing management (IMF Business School).
Before joining ELZABURU, she held leadership positions in marketing and communications at companies in the technology sector, such as Arquimea, and at IBEX 35 companies, such as Ferrovial, taking on professional challenges in various sectors (biotechnology, the environment, industry, and infrastructure). She also specializes in corporate identity, employer branding, digital marketing strategies, and business development.
For Guiomar,“it will be an honor to lead the marketing strategy for a company like ELZABURU, with more than 150 years of experience in intellectual property. I am embarking on an exciting project with the goal of strengthening the firm’s corporate reputation and employer brand, as well as its business development strategy.”