As a specialist in marketing and corporate communications, Guiomar has experience in designing and developing positioning strategies, brand storytelling, and communication initiatives for international companies and in complex corporate environments.
Throughout her career, she has developed projects in a wide range of sectors—including biotechnology, technology, infrastructure, and tourism—working for major multinational companies and IBEX 35 firms, which has allowed her to gain a broad perspective on marketing as a strategic business tool.
In her current role as Head of Marketing and Communications at ELZABURU, she oversees the company's positioning and communications strategy, brand management, and digital strategy, as well as internal communications initiatives and the customer experience.
