Madrid, September 24, 2025. Elzaburu has established itself as one of the leading law firms on LinkedIn, outperforming Spain’s largest law firms in terms of engagement efficiency. The data shows that the firm not only maintains an active posting schedule but has also achieved a level of engagement well above the industry average.
This recognition comes in the wake of Goodwill Comunicación’s latest report on the digital activity of leading law firms on LinkedIn during the first half of 2025. In the report, Elzaburu achieved 0.76 interactions per follower—more than double the industry average (0.32)—and ranked first in interactions per employee, with 58.1 interactions per employee, reflecting its team’s strong commitment to communication on this professional network.
Source: Study conducted by Goodwill Comunicación on the performance of LinkedIn of leading Spanish firms and agencies.
In terms of activity, Elzaburu is also among the most dynamic firms in content creation, with 271 posts on LinkedIn in the first six months of the year—well above the industry average of 207.
These results confirm the strength of the firm’s digital communication strategy, which, in March 2025, was already recognized in another report by Goodwill Comunicación—featured in *Expansión Jurídico*—where it also stood out in terms of interactions per employee and interactions per follower.
Guiomar González, Elzaburu's Head of Marketing and Communications, emphasizes:
“At Elzaburu, we’ve embraced LinkedIn as a key channel not only to strengthen our reputation and visibility, but also to maintain constant and direct interaction with our audiences; for us, it’s a powerful tool for building loyalty. It’s not just about generating content, but about creating a space for ongoing communication that strengthens our connection with our current and potential clients, as well as with the community at large. Our goal is to be a leader in industrial and intellectual property, and to achieve this, we understand that it is crucial to keep our community informed about what is happening, what is to come, and to share the stories and experiences that have shaped us and brought us to where we are today. LinkedIn has become the ideal platform for this, thanks to its ability to generate high-quality interactions and its role as a key space for real-time professional communication.”
With these results, Elzaburu reinforces its position as a leading firm that views LinkedIn not only as a channel for visibility, but also as a genuine space for dialogue and community-building around industrial and intellectual property.