Knowing a brand's value is key to understanding its impact on the market and its relevance to consumers. The world's most valuable brands stand out not only for their financial success but also for how consumers perceive them.
Currently, according to Brand Finance’s “Global 500” report, there has been a growing increase in the value of some Spanish brands, which are achieving an increasingly competitive position on the global stage.
Which Spanish brands saw the biggest increase in value in 2024?
- Santander
Banco Santander ranks as the most valuable Spanish brand, coming in at No. 93 on the global ranking. Its brand value has increased by 16%, reaching $21.8 billion.
- Zara
The fashion brand Zara, part of the Inditex Group, ranks 116th, with an 11% increase in its brand value, which now stands at $18.1 billion.
- BBVA
BBVA 's market value has increased by 28%, reaching $9.2 billion and placing it at No. 247 on the ranking.
- Movistar
Movistar ranks 273rd, with a brand value of $8.6 billion, after growing 12%.
- CaixaBank
CaixaBank has seen its brand value grow by 25%, reaching $7.1 billion and ranking 329th globally.
- Mercadona
Mercadona has managed to rank 359th in the global ranking.
- Iberdrola
Rounding out the list of Spanish brands that have grown by 10%, reaching a value of $5.8 billion.
Source: Brand Finance Global 500 2025
Key Factors Behind the Growth of Spain's Most Valuable Brands
Brands face numerous challenges, ranging from technological changes and geopolitical uncertainty to evolving consumer expectations. Success lies in adapting quickly to these challenges while aligning brand strategy with financial goals.
Some of the factors that have contributed most to the increase in the value of Spanish brands are:
- Commitment to digitization and technological transformation. Investment in technology and digital platforms enables brands to expand their reach and improve their competitiveness in an increasingly digitized environment.
- International expansion and market diversification. Entering strategic markets, adapting to local preferences, and consolidating global networks are key to a brand’s long-term growth.
- Commitment to sustainability and social responsibility. Incorporating environmental, social, and governance (ESG) criteria strengthens consumer trust and enhances brand value.
- Customer Loyalty and Corporate Reputation. Brands that set themselves apart with a clear value proposition, quality service, and strong customer relationships are able to strengthen their reputation and increase their market presence.
The Importance of Brand Value on the Global Stage
The rise of Spanish brands in the “Global 500” ranking underscores the importance of managing intangible assets in an increasingly competitive market. These companies’ ability to innovate, expand internationally, and build trust among consumers has been key to their success.
As Spain's most valuable brands continue to rise on the global stage, it is essential to remain committed to protecting industrial and intellectual property.
At Elzaburu, we are committed to helping companies strengthen and protect their brand value, ensuring their sustainable growth in an increasingly digital and globalized world.
Lucía Palomino, attorneys and specialists in the Trademark Department at Elzaburu.