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Blog
August 20, 2026
Industrial Design and Counterfeits: Why Protecting a Product's Appearance Is a Strategic Decision
Can a product’s appearance influence a purchasing decision? Yes. Industrial design not only makes a product more attractive; it can also convey quality, innovation, trust, and differentiation from other similar products. A recent report by the European Union Intellectual Property Office (EUIPO) confirms this idea […]
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Blog
December 25, 2025
Counterfeiting in the European Union: A Less Visible but More Sophisticated Phenomenon
The illicit trade in counterfeit goods has evolved into a global, technologically advanced network capable of adapting rapidly to changes in the market and consumer behavior. The report by the European Union Intellectual Property Office (EUIPO) confirms this trend with data that reflects a growing threat to innovation, […]
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Blog
July 31, 2025
How to Protect Your Brand Against Online Piracy: 5 Essential Tips
In a business environment increasingly exposed to the online channel, Internet piracy has become a real threat to brands. It is no longer just about physical copies: today, product counterfeiting, illegal sales, and the unauthorized use of intangible assets result in losses amounting to millions and a serious […]
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Blog
June 12, 2025
Counterfeit Medicines: Risks, Detection, and Prevention
One in ten medicines on the market in developed countries is counterfeit or fails to meet the required quality standards, according to data from the World Health Organization (WHO). This alarming figure not only poses a serious risk to public health but also causes economic harm to the pharmaceutical industry and […]
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Blog
May 8, 2025
The Fight Against Piracy in CrossFit: Brand Protection in Sports
Over the past decade, CrossFit has evolved from a trend in the field of functional training into a global discipline with millions of followers and more than 12,000 affiliated gyms worldwide. This expansion has been accompanied by a parallel phenomenon: the rise of piracy and counterfeiting in […]
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Blog
April 10, 2025
5 Key Hotspots for Counterfeiting in Spain and How to Protect Your Brand
According to a recent report, Spanish companies in sectors such as fashion, cosmetics, and pharmaceuticals are losing “more than 10% of their revenue due to counterfeiting.” The problem is well documented. For example, in a New York Times report on street vendors selling counterfeit goods in Barcelona, the newspaper reported […]
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Blog
January 30, 2025
Spain ranks fifth among European countries in terms of the lowest consumption of illegal content
Spain ranks among the European countries with the lowest consumption of illegal content online, coming in fifth place among the countries with the fewest views of this type of material. According to the latest report from the European Union Intellectual Property Office (EUIPO) on online piracy, users […]
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Blog
January 21, 2025
The Risks of Counterfeit Toys: A Silent Threat to Consumers and the Economy
Product counterfeiting is a problem that affects various sectors, but when it comes to toys, the implications are even more serious. These items are intended for young children, and any defect or failure to meet quality standards can have devastating consequences. Among the most commonly counterfeited toys are dolls, […]
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Blog
December 19, 2024
Counterfeiting in the Wine Industry: Economic and Health Impacts, and How to Combat It
The wine market, like other products with a protected designation of origin or protected geographical indication, faces a growing threat: counterfeiting. This problem is becoming increasingly common in the wine industry given the high demand and the considerable prices that some wines can reach. In addition, the relative ease […]
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Blog
January 15, 2024
Trademark Protection at the Spanish Border: Ideas and Strategies from the Front Lines
As part of this series, we now turn our attention to Spain, delving into the complexities of trademark protection challenges and the best solutions at the country’s borders and points of entry. Juan José Caselles, Head of the Anti-Counterfeiting Department at Elzaburu, shares his insights on fostering effective collaboration with the […]
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Blog
June 8, 2023
World Anti-Counterfeiting Day.
Today, as on every June 8, we celebrate World Anti-Counterfeiting Day—the perfect occasion to discuss the harm caused by this scourge. In Spain, there is a tendency to think that counterfeit goods are always associated with luxury products from major global companies, but the reality is quite different. The sale of […]
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Blog
May 26, 2023
Commission Recommendation on Combating Online Piracy of Sports Content and Other Live Events.
On May 24, Recommendation (EU) 2023/1018 on combating commercial-scale online piracy of sports content and other live events, such as concerts and theatrical performances, was published in the Official Journal of the EU. This Recommendation encourages Member States, national authorities, rights holders […]
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Blog
September 9, 2021
Trademark Infringement in Parallel Imports in China
On March 7, 2019, Budweiser filed a trademark infringement lawsuit, alleging that Guangzhou Keyuan Import & Export Co., Ltd. had infringed on its trademark rights by importing, without its permission, a shipment of beer identical to the two international trademarks mentioned.
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Blog
February 5, 2021
Spain has been removed from the U.S. government's "Notorious Markets List 2020" on counterfeiting
For the first time since 2017, Spain has been removed from the “Notorious Markets List 2020,” a blacklist compiled annually by the Office of the United States Trade Representative (USTR) that highlights online and physical markets that allegedly engage in or facilitate significant trademark counterfeiting and copyright piracy.
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Blog
December 16, 2020
EU Proposal for the Digital Services Act Published
Finally, on December 15, the European Commission published the previously announced proposal for the Digital Services Act, as well as the proposal on digital markets.
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Blog
November 26, 2020
Upcoming Publication of the EU's “Digital Services Act”
Although online platforms are playing an increasingly important role in our daily lives, current EU regulations for digital services have remained largely unchanged. What is the next step in the ongoing fight against online piracy?
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Blog
April 30, 2020
Counterfeit Medicines: A Serious Threat Amid the COVID-19 Crisis
The European Union Intellectual Property Office (EUIPO) and the Organization for Economic Cooperation and Development (OECD) have published a report on counterfeit pharmaceuticals worldwide. The report is based on an analysis conducted in 2019—which found that imports of counterfeit products and […]
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